Roberta Laurie

Archives

Frames, at least the effective ones, have a way of sticking. And in case you’re fuzzy on frames, here’s a definition from the guru of linguistic framing, George Lakoff: “Frames are mental structures that shape the way we see the world.” To elaborate, frames are the mental associations that we make — involuntarily make — when we hear a word/phrase or see an image. For example, if I say the word “popcorn,”… Read More